UX Design
UX & Market Research
Although many services have been digitalized, obtaining a quote for Health & Dental insurance online is still, surprisingly, an analogue process. This deck explores why that may be, observes cases from industry leaders and disruptors, and synthesizes information and insights from 4 different research methods.
UX Flows & Information Architecture
Meet Karina: she’s a self-employed individual looking for Health & Dental Insurance online and stumbles upon two top search results, Manulife and Sun Life. This deck explores how information is organized in Manulife’s website, and what Karina’s task flow and user flows look like.
Campaign Strategy
Digital Campaign Strategy
Developed a digital campaign strategy for Umbra’s line, Umbra Shift, that targeted design-inclined millennials by leveraging social media channels that were commonly used for visual exploration.
Logo Redesign
As people are social distancing and self-isolating due to COVID-19, this approach to Netflix’s logo redesign embraces ideas of online connection and togetherness, no matter the distance.
Branding & Packaging
Moodboards
Iterative Design
Applications
Motion Graphics & Illustration
Motion Graphics & VFX
Using Adobe After Effects and assets made in Adobe Illustrator, some skills featured in my Motion Graphics projects include 2D/3D animation and kinetic typography. One of my favourite parts about motion graphics is exploring clever ways to visually tell a story by applying zeugmas.
Digital Illustration
As one of my favourite pastimes, I enjoy creating fun and simple digital illustrations using tools such as Procreate, Adobe Photoshop, and Adobe Illustrator. I like leveraging these skills in my UX work when storyboarding and creating my own custom visual design assets.